What to post each day of the week, what it looks like, the words to use, and what happens after someone comments. The freebies stay in. This page also flags one Facebook rule they run into, and sets out how to run them with less risk.
The whole plan in five points.
Each day of the week has its own style, so the Page never posts the same thing twice in a row. Two of the seven are freebies.
Facebook's spam rules name cash giveaways in exchange for engagement. A £100 cash freebie entered by commenting fits that description. The freebies can still run: Part two covers how to lower the risk.
Every post has to be worth answering on its own. The test: would anyone still comment if the prize were taken away? If not, it needs a better post, not a bigger prize.
Skye, the team, the actual car, the actual winner. Facebook now favours content a Page films itself, and it is the one thing no other competition Page can copy.
Anyone who comments gets a private Messenger reply with buttons. The comment can be whatever they like; the buttons capture the answer.
Meta's Community Standards on spam prohibit:
"Offering giveaways (i.e., offering others a chance to win) of cash or cash equivalents in exchange for engagement."
Meta's own example is "Anyone that likes my page will be entered to win $500".
Choose a physical prize you can film on the desk: an air fryer, a hamper, headphones, a Friday-night takeaway box delivered to the door. Once the prize isn't cash or a cash equivalent, the rule's wording no longer fits. Filming it also gives the post original footage, which Facebook favours anyway.
Avoid: vouchers, gift cards, "£100 in your bank", and probably site credit or free tickets.
Let people comment freely, then put the entry in the private message: "Tap to enter tonight's free draw." Give a second route in the caption as well: "or message us FREE." Commenting then becomes one way in rather than the only one. This is our judgement: Meta hasn't said whether it changes how the rule is applied. It does move the post away from the "do this to win" shape.
Open with something worth answering and put the prize on line two. "Comment to win £100" in line one is exactly what the spam rule describes. A real question with the prize underneath reads as a conversation that also has a prize.
Facebook's promotion rules already ban share-to-enter and tag-a-friend. Meta's spam example is a like-to-enter giveaway. Keep all of them out of every caption.
Meta also demotes Pages that post engagement bait repeatedly. Two freebies with at least a day between them, each in a different style, looks much less like a pattern than a daily £100.
UK advertising rules (CAP Code, section 8) require the key terms in the post itself: closing date and time, how to enter, 18+ and UK only, how the winner is picked, and the promoter's name and address. Add a link to the full T&Cs. It also makes the post look like a proper promotion rather than bait.
Check the Page's account status in Meta Business Suite each week. If a freebie post is removed, a warning appears, or freebie posts start reaching far fewer people than normal posts, pause freebies and review before running the next one.
Then keep it to the lowest-risk version: question first, entry by tapping the button in the private message or messaging the Page, no "comment to win" wording anywhere, two a week at most, full terms, and a weekly check of the account status. The risk remains. It's Skye's call, but she should make it knowing the rule exists.
| Old style | Lower-risk version |
|---|---|
| 🚨💸 £100 FREEBIE 💸🚨 What's your fave takeaway? 👇👇 Comment to enter! |
Friday night, you're in charge of the takeaway. What are you ordering? Free draw tonight: a takeaway night for four, delivered (filmed on the desk here). Tap the button we message you, or message us FREE, to enter. Closes 9pm Fri [date]. 18+, UK only. Winner picked at random on the Live. Promoter: [name, address]. T&Cs: [link] |
| Day | Style | What it's for | Freebie |
|---|---|---|---|
| Mon | Keep it or cash it | Shows this week's real prize and gets people imagining winning it | No |
| Tue | Office argument | Personality: two of the team disagree and the audience settles it | No |
| Wed | Guess the price | A game with an answer, so people come back for the reveal | Yes |
| Thu | Draw night countdown, then the Live | Builds up the draw and gets people to it | No (the draw is the event) |
| Fri | Friday night situation | Easy, fun, very Scottish: food, drink, the weekend | No |
| Sat | Would you rather (with a catch) | A money daydream with a twist that starts arguments | Yes |
| Sun | What did the winner choose? | Real winners, real decisions, and proof people do win | No |
Gold rows are the freebies. Three days apart, different styles.
Why people comment: everyone has a price, and everyone has an opinion on anyone else's.
What to film: Skye walking round this week's actual prize, 15 to 30 seconds, ending on the question.
You win this tonight.
8am tomorrow someone knocks on the door and offers you £[X] cash for it.
Keys or cash?
Other weeks:
Private message: "Straight answer then 👀" with buttons KEEP IT / TAKE THE CASH. Anyone who taps KEEP IT gets "What if they offered £[X+5k]?"
Leads into: Tuesday or next Monday: "Most of you kept it. This week's prize is worth more. Same question."
Why people comment: taking sides with a person is more fun than taking sides with an object.
What to film: two of the team having a real, small disagreement to camera. It has to be genuine: the audience can tell.
This has been going on since 9am and nobody's working.
Skye says the next prize should be black. [Colleague] says white.
Settle it.
Other weeks:
Private message: "Whose side are you on?" TEAM SKYE / TEAM [COLLEAGUE].
Leads into: Friday or next Tuesday: the loser does a forfeit on camera.
Why people comment: people like being right, and they come back to find out.
What to film: a slow walk round a prize, or a team member guessing the price on camera and getting it badly wrong. Leave the real answer out.
No Googling. What do you reckon this cost new?
[Colleague] said £[wrong figure]. They're miles out.
Free draw tonight: [physical prize], sitting on the desk in this video. Tap the button we message you, or message us FREE, to enter. Closes 9pm Wed [date]. 18+, UK only. Winner picked at random on [where]. Promoter: [name, address]. T&Cs: [link]
Other weeks:
Private message: "Lock in your guess 🔒" with price-band buttons, then "Enter tonight's free draw" as a separate button. The answer is revealed at a stated time that evening: "You said £40k to £50k. It was £[X]."
Leads into: Thursday: "Only [n] of you got it right. Here's the answer."
Why people comment: anticipation, and wanting to be read out on the Live.
What to film: Skye setting up the studio two hours before, the prizes on show.
Two hours to go and the nerves have started.
Which draw are you here for tonight?
Other weeks:
Private message: "Want a nudge when we go live?" YES, REMIND ME. Then a reminder at draw time (inside Messenger's 24-hour window, because they tapped).
On the Live: read out names and the best comments from the countdown post.
Why people comment: easy, identity, a harmless row. Put people in a scene rather than asking a flat question.
What to film: a quick photo or clip from the office: the chippy bag, the Irn-Bru, the Friday face.
Friday night. You've got £30 and the sofa.
Where's the money going?
Other weeks:
Private message: "Which is closest to yours?" CHIPPY / CURRY / PIZZA / COOKING. Then: "You're with [n]% of people."
Leads into: next Friday: "You lot killed pizza last week. Round two: chippy or curry."
Why people comment: the daydream of winning, plus a catch that starts arguments.
What to film: Skye to camera holding two envelopes, or a contract on the desk.
£20,000 today. Or £40,000, but you have to wait exactly one year.
Which are you taking?
Free draw this weekend: [physical prize], filmed here. Tap the button we message you, or message us FREE, to enter. Closes 8pm Sun [date]. 18+, UK only. Winner picked at random on [where]. Promoter: [name, address]. T&Cs: [link]
Other weeks:
Private message: TODAY / WAIT A YEAR, then "Enter the free draw". Anyone who tapped TODAY gets "What about £30k today?" to see where they'd switch.
Leads into: next week: "Most of you took the money today. Here's a harder one."
Why people comment: guessing what a real person did, then judging it.
What to film: a real winner at the handover, with their consent, stopping before the choice is shown.
[First name] from [town] was offered the car or £[X] cash.
What did they do?
Other weeks:
Private message: "Lock your guess" CAR / CASH, then the answer with a link to the full clip: "You said car. They took the cash. Here's why."
Leads into: Monday: the next "keep it or cash it" on this week's prize.
| Style | Why people comment | Examples |
|---|---|---|
| Keep it or cash it | Everyone has a price | "You win it tonight. Someone offers £[X] tomorrow. Keys or cash?" · "What's the lowest offer you'd take?" · "You can't sell it for a year. Still want it?" |
| Guess the price | Being right | "No Googling. What did this cost new?" · "Left one's £[X]. Right one: more or less?" · "[Colleague] says £[X]. Wrong. What is it?" |
| Under the cover | Curiosity, showing off car knowledge | "One wheel. What's under there?" · "Clue one of three: this badge." · "Listen to the engine. What is it?" |
| Office argument | Taking a person's side | "Black or white for the next prize? The office is split." · "Teacake or Caramel Wafer? Two of us aren't speaking." · "Is a heated seat a necessity?" |
| Prove us wrong | Correcting someone | "Nobody under 30 knows what this is." · "[Colleague] says nobody can name this car from the back." · "Skye says this is the best car we've ever given away." |
| Only one can stay | Protecting a favourite | "Irn-Bru, Tunnock's or a steak bake: one stays forever." · "Saturday night TV: one show comes back." · "Beach, city or Highlands: one holiday for life." |
| A situation | Imagining yourself in it | "Friday, £30, the sofa. Where's the money going?" · "6am, airport, flight's at 7. Pint or coffee?" · "£50k lands tomorrow. What changes first?" |
| Would you rather, with a catch | The daydream plus an argument | "£20k now or £40k in a year?" · "£100k, but you can't tell anyone for five years." · "A new car you can only drive in Scotland?" |
| What did the winner choose? | Guessing, then judging, a real person | "Car or cash: what did [name] pick?" · "What did they buy first?" · "Last winner took the cash. Right call?" |
| How it ends | Needing to see the ending | "We stopped the video here for a reason." · "Their face when the cover came off: tomorrow." · "The phone call went really wrong. Part two tomorrow." |
| Where's this? | Local pride | "We delivered a prize here this morning. Where are we?" · "Name the town from this chippy." · "Last week's winner lives near here. Guess where." |
| You pick our next prize | Their vote changes something real | "We're buying one of these three tomorrow. You decide." · "Wheels: black or silver?" · "Next month's big one: campervan or cash?" (only when the vote really decides) |
| Yesterday you said | Hoping to be read out | Staff read the best comments aloud · "Most of you killed pizza. Round two." · "One of you said [comment]. We need to talk about it." |
Scroll sideways on a phone.
| Day | Week 1 | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|
| Mon | Keep it or cash it | You pick our next prize | Keep it or cash it | Where's this? |
| Tue | Office argument | Prove us wrong | Office argument | Yesterday you said |
| Wed · freebie | Guess the price | Under the cover | Guess the price | Under the cover |
| Thu · draw | Countdown + Live | Countdown + Live | Countdown + Live | Countdown + Live |
| Fri | Friday situation | Only one can stay | Friday situation | Only one can stay (final) |
| Sat · freebie | Would you rather | A situation (£50k) | Would you rather | A situation |
| Sun | What did the winner choose? | How it ends | What did the winner choose? | How it ends |
After week four, look at which styles got the most comments, replies and button taps, and give those more slots in month two.
| Do | Don't |
|---|---|
| Ask the question as a question: "Keys or cash?" | Tell people what to type: "Comment KEYS or CASH" |
| Question first, prize second | Lead with "🚨 £100 FREEBIE 🚨" |
| One emoji at most, only if it adds something | Emoji chains and 👇👇👇 |
| Real footage of real things | Stock photos, supplier images, text on a coloured background |
| Round, honest prize figures | Odd figures (£115, £119) to make posts look different |
| Two freebies a week, days apart | A freebie every day, or two in a row |
| Scottish places, food and humour | Questions that could be on any Page in the world |
| Keep closing time in the first lines of a freebie | Hide the terms in a comment |
| Genuine staff disagreements | Staged arguments or deliberate mistakes |
| Ask for likes, shares, follows or tags. Ever. |