Rank4AI · Palladium Competitions · 16 September 2026

Month 1 content calendar

Every post for the first four weeks, written out in full: the caption, what people are likely to say, and exactly what ManyChat sends next.

28 posts20 with ManyChat8 just good content8 £100 freebies

The month at a glance

Each week has five conversation posts (two of them £100 freebies, never on consecutive days and never on draw night) and two posts that simply show the business, with no question and no ManyChat. Tap any post to see it in full.

Mon
Tue
Wed
Thu
Fri
Sat
Sun
Week 1Meet the car
MondayOne detailReal photoGameManyChatTuesdayThe revealOriginal ReelGame · continuationManyChatWednesdayKeys or cashReal photoFreebie£100 FREEBIEManyChatThursdayDraw nightReal photoEventManyChatFridayYou saidOriginal ReelContinuationNo ManyChatSaturday£20k tomorrowStaff videoFreebie£100 FREEBIEManyChatSundayThe phone callOriginal ReelSocial proofNo ManyChat
Week 2The office argument
MondayWhat kind of spender?Simple graphicContinuationManyChatTuesdayWhich is dearer?Split imageFreebie · game£100 FREEBIEManyChatWednesdayFirst carReal photoConversation · nostalgiaManyChatThursdayThe argumentStaff videoPersonalityNo ManyChatFridaySettle itReal photoContinuation · natural choiceManyChatSaturdayThe forfeitOriginal ReelFreebie · personality£100 FREEBIEManyChatSundayIt's arrivedOriginal ReelPrizeNo ManyChat
Week 3You pick the prize
MondayYou pick the prizeSplit imageNatural choice (a real decision)ManyChatTuesdayThe gloveboxReal photoConversation · nostalgiaManyChatWednesdayRate the parkingReal photoFreebie · personality£100 FREEBIEManyChatThursdayCall itReal photoEventManyChatFridayThe verdictOriginal ReelContinuation · personalityNo ManyChatSaturdayToday or a yearStaff videoFreebie · natural choice£100 FREEBIEManyChatSundayYou picked itOriginal ReelContinuation · prizeNo ManyChat
Week 4Yesterday you said
MondayGlasgow Airport, 6amReal photoConversation · natural choiceManyChatTuesdayOnly one can stayReal photoFreebie · game£100 FREEBIEManyChatWednesdayBeat [Colleague]Staff videoGame · personalityManyChatThursdayBefore the drawOriginal ReelPersonality · eventNo ManyChatFridayWhere's this?Real photoConversation · localManyChatSaturdayWhat did they pick?Original ReelFreebie · social proof£100 FREEBIEManyChatSundayMonth oneOriginal ReelPersonalityNo ManyChat
£100 FREEBIE gold cell ManyChat private reply runs No ManyChat grey cell, content only

Cars, prices, names and places are examples: swap in the real prize, figures and people before posting. [Colleague] means a real team member. Draw night is assumed to be Thursday at 8pm. Posting times are on the week page. Every freebie follows the freebie rule.

The stories running through the month

Posts connect: post, comments, next post. Each week has at least one thread the audience can follow.

Week 1: Meet the car

Mystery car on Monday, the reveal and the price on Tuesday, keys or cash on Wednesday, your answers read out on Friday.

Week 2: The office argument

The £20k answers on Monday. Tuesday's price question answered on Wednesday. A real argument on Thursday, the Page settles it on Friday, the loser's forfeit on Saturday.

Week 3: You pick the prize

A real vote on Monday, announced on Sunday. The parking verdicts on Wednesday, read out on Friday.

Week 4: Yesterday you said

The airport on Monday leads into the snack knockout on Tuesday, its result opens Friday's post, and Friday's clue teases Saturday's winner.

For whoever builds ManyChat

The same few pieces are used all month. Detail on each is in the plan, Part three.

Full post details

Week 1: Meet the car

Week 1 · MondayOne detailManyChat
Job
Game
Format
Real photo
What we need to create
A close-up photo of one detail on this month's prize car, such as the rear light. Nothing else in shot. Also a second close-up (the wheel) to send in Messenger.
The exact Facebook caption
Palladium Competitions
One detail. That's all you're getting.

What car is this?
Expected comments
Natural guesses
Why people comment
Being right. Car people love proving it.
ManyChat trigger
Any comment
What ManyChat does · Comment → extra information
Private reply to the comment
Bold guess 👀

Want a second clue? It isn't on the Page.
SECOND CLUE
Then
[Photo: the wheel]

Still sticking with your answer?
STICKING WITH ITCHANGING IT
Then
Fair enough. The full reveal goes up on the Page tomorrow at 6pm.
Continuation

Tuesday reveals the car and says how many people got it.

Week 1 · TuesdayThe revealManyChat
Job
Game · continuation
Format
Original Reel
What we need to create
A 15 to 20 second phone video of Skye pulling the cover off the car in one take. Hold on the car for three seconds at the end.
The exact Facebook caption
Palladium Competitions
Yesterday's mystery car. [Number] of you got it from the rear light alone.

It's the Golf R.

No Googling: what do you reckon it cost new?
Expected comments
Natural guesses (prices)
Why people comment
Everyone has a number in their head and wants to know if it's right.
ManyChat trigger
Any comment
What ManyChat does · Guess → reveal, straight away
Private reply to the comment
Locked in 🔒

Want to know how close you were?
SHOW ME
Then
It was £[39,850] new.

Tomorrow's question is a harder one.
Continuation

Wednesday asks keys or cash on the same car.

Week 1 · WednesdayKeys or cash£100 FREEBIEManyChat
Job
Freebie
Format
Real photo
What we need to create
A photo of the Golf R, front three-quarter view, taken at the unit rather than against a stock background.
How Skye would normally post it
🚨 £100 FREEBIE 🚨
Keys or cash?? 🚗💷
Comment to enter!! 👇👇
Winner 9pm
Proposed version: the exact Facebook caption
Palladium Competitions
You win this Golf R tonight.

Tomorrow morning someone knocks on the door and offers you £30,000 cash for it.

Keys or cash?

£100 free draw, closes 9pm tonight. To enter: answer below and tap ENTER ME in the message we send you, or just message us the word FREE. 18+, UK only, one entry per person. Winner picked at random and announced on this Page by 10pm. Promoter: Palladium Competitions, [address]. Full T&Cs: [link]
Expected comments
KEYS or CASH, in their own words
Why people comment
Everyone has a price, and an opinion on everyone else's.
ManyChat trigger
Any comment
What ManyChat does · Public choice → a harder private choice → entry
Private reply to the comment
Straight answer then. Which is it?
KEYSCASH
After KEYS
Proper. What if they came back with £35,000?
STILL KEYSFINE, CASH
After CASH
Sensible. Would you still take it at £25,000?
YESNO
Then
Right, you've earned it. Want in tonight's £100 draw?
ENTER ME
After ENTER ME
You're in tonight's £100 draw ✅
It closes at 9pm and the winner is announced on the Page by 10pm. Good luck.
Optional updates opt-in (only for people not already subscribed, after everything above)
Want a message when there's another free draw on?
YES PLEASENO THANKS
Continuation

Friday's Reel says how many kept the keys.

Week 1 · ThursdayDraw nightManyChat
Job
Event
Format
Real photo
What we need to create
A photo of the draw set-up an hour before: the desk, tonight's prizes on screen, [Colleague] looking nervous.
The exact Facebook caption
Palladium Competitions
Draw's at 8 tonight. [Colleague] has checked the camera four times already.

Which draw are you here for?
Expected comments
Open (names of draws)
Why people comment
Easy to answer, and people like being read out on the night.
ManyChat trigger
Any comment
What ManyChat does · Comment → reminder (inside the 24 hours, because they tapped)
Private reply to the comment
Good luck with that one 🤞

Want a nudge 10 minutes before we go live?
REMIND ME
After REMIND ME
Done. See you at 8.
At 7:50pm
We're live in 10 minutes 👉 [link to the Page]
Continuation

On the Live, Skye reads out a few names from this post.

Week 1 · FridayYou saidNo ManyChat
Job
Continuation
Format
Original Reel
What we need to create
A 30 second video of Skye and [Colleague] reading out the best answers from Wednesday. Keep the reactions in.
The exact Facebook caption
Palladium Competitions
Wednesday: keys or cash for the Golf R.

[Most] of you kept the keys. [Colleague] would have taken the cash before the door was fully open.

We read out your best answers. The one at 0:14 is ours now.
Expected comments
Natural (no question asked)
Why people comment
People want to see whether they got read out.
ManyChat trigger
None. No ManyChat on this post.
Continuation

Shows the Page that comments get used, which makes the next question easier to answer.

Week 1 · Saturday£20k tomorrow£100 FREEBIEManyChat
Job
Freebie
Format
Staff video
What we need to create
A 10 second phone video of Skye to camera saying the first two lines of the caption, filmed in the office.
How Skye would normally post it
💸💸 £100 FREEBIE 💸💸
What would you do with £20k?
Comment to enter 👇
Proposed version: the exact Facebook caption
Palladium Competitions
£20,000 lands in your account tomorrow morning.

What's the first thing you're doing with it?

£100 free draw, closes 8pm Sunday. To enter: answer below and tap ENTER ME in the message we send you, or just message us the word FREE. 18+, UK only, one entry per person. Winner picked at random and announced on this Page by 9pm Sunday. Promoter: Palladium Competitions, [address]. Full T&Cs: [link]
Expected comments
Open
Why people comment
Everyone has already spent it in their head.
ManyChat trigger
Any comment
What ManyChat does · Open comment → private choice → entry
Private reply to the comment
Love that.

If you had to put it in one box, which is closest?
HOMECARHOLIDAYSAVE IT
After HOME
The sensible one. Good.
After CAR
You're in the right place.
After HOLIDAY
Where are we going? Asking for [Colleague].
After SAVE IT
Honestly, respect.
Then
Want in this weekend's £100 draw?
ENTER ME
After ENTER ME
You're in this weekend's £100 draw ✅
It closes at 8pm Sunday and the winner is announced on the Page by 9pm. Good luck.
Continuation

Monday's post shares which box won.

Week 1 · SundayThe phone callNo ManyChat
Job
Social proof
Format
Original Reel
What we need to create
A real winner call from this week, filmed with the winner's permission. Start two seconds before they pick up.
The exact Facebook caption
Palladium Competitions
This is [first name] from [town] finding out.

Wait for it at 0:08.
Expected comments
Natural (no question asked)
Why people comment
A real reaction. People comment without being asked.
ManyChat trigger
None. No ManyChat on this post.
Continuation

Proof that people win, going into week two.

Week 2: The office argument

Week 2 · MondayWhat kind of spender?ManyChat
Job
Continuation
Format
Simple graphic
What we need to create
A simple graphic of Saturday's four boxes (home, car, holiday, save it) with the real split, in Palladium's colours.
The exact Facebook caption
Palladium Competitions
Saturday's £20k question.

[Home] won. [Holiday] came last, which the office did not see coming.

Harder version: £20k, but it all has to be spent in one day. Could you do it?
Expected comments
Open
Why people comment
It follows on from something they already answered, and it's a fun brag.
ManyChat trigger
Any comment
What ManyChat does · Comment → a personal result
Private reply to the comment
One day, £20k. Quick test: what kind of spender are you?
PLANNERALL AT ONCEGIVE IT AWAY
After PLANNER
You'd have a spreadsheet done by 9am and £3k left at midnight.
After ALL AT ONCE
Car, watch, holiday, lunch. Done by 11.
After GIVE IT AWAY
Everyone's favourite person by teatime.
Then
Tomorrow's one has a right answer. Two prizes, one question.
Continuation

Tuesday's freebie.

Week 2 · TuesdayWhich is dearer?£100 FREEBIEManyChat
Job
Freebie · game
Format
Split image
What we need to create
Two real prizes photographed side by side on the desk, for example the watch and the TV from this month's instant wins.
How Skye would normally post it
£100 FREEBIE 🚨
Which costs more, the watch or the TV?
Comment WATCH or TV to enter 👇
Proposed version: the exact Facebook caption
Palladium Competitions
Same desk. Very different price tags.

Which one cost more: the watch or the telly?

£100 free draw, closes 9pm tonight. To enter: answer below and tap ENTER ME in the message we send you, or just message us the word FREE. 18+, UK only, one entry per person. Winner picked at random and announced on this Page by 10pm. Promoter: Palladium Competitions, [address]. Full T&Cs: [link]
Expected comments
WATCH or TELLY, in their own words
Why people comment
A quick guess with a right answer.
ManyChat trigger
Any comment
What ManyChat does · Comment → tomorrow's result
Private reply to the comment
Final answer?
THE WATCHTHE TELLY
Then
Locked in. We're not telling you yet: the answer goes up on the Page tomorrow at 6pm.

While you wait, want in tonight's £100 draw?
ENTER ME
After ENTER ME
You're in tonight's £100 draw ✅
It closes at 9pm and the winner is announced on the Page by 10pm. Good luck.
Continuation

Wednesday's post opens with the answer.

Week 2 · WednesdayFirst carManyChat
Job
Conversation · nostalgia
Format
Real photo
What we need to create
An old photo of Skye's first car, the more embarrassing the better. Also an old photo of [Colleague]'s first car to send in Messenger.
The exact Facebook caption
Palladium Competitions
Yesterday's answer: the watch was £[x] dearer. Only [number] of you got it.

Today's is easier. This was Skye's first car.

What was yours?
Expected comments
Open
Why people comment
Everyone has a first-car story and wants to tell it.
ManyChat trigger
Any comment
What ManyChat does · Comment → something extra that isn't in the post
Private reply to the comment
What a start 😂

Want to see [Colleague]'s first car? It's worse than Skye's.
SHOW ME
Then
[Photo: the colleague's first car]

The colour was their choice, apparently.

Which decade did you pass your test in?
70s80s90s00s OR LATER
At 70s
Choke, no power steering and a map in the glovebox.
At 80s
So you remember winding a sunroof open by hand.
At 90s
So you remember tape adapters and a road atlas in the door.
At 00s OR LATER
So you've never had to wind a window down. Lucky.
Continuation

The best first-car stories can go into a Reel later.

Week 2 · ThursdayThe argumentNo ManyChat
Job
Personality
Format
Staff video
What we need to create
A 20 to 30 second video of Skye and [Colleague] genuinely disagreeing on camera about heated seats in summer. It has to be real, not scripted.
The exact Facebook caption
Palladium Competitions
It's draw night and nobody's getting anything done, because of this.

[Colleague] has the heated seats on in July. Skye thinks that's unwell.

Draw's at 8. We'll sort this out tomorrow.
Expected comments
Natural (people take sides anyway)
Why people comment
Taking a person's side is more fun than taking an object's.
ManyChat trigger
None. Let the comments run.
Continuation

Friday asks the Page to settle it.

Week 2 · FridaySettle itManyChat
Job
Continuation · natural choice
Format
Real photo
What we need to create
A photo of Skye and [Colleague] standing back to back with their arms folded.
The exact Facebook caption
Palladium Competitions
Yesterday's argument is still going.

Heated seats in July: completely fine, or unwell?

Team Skye or Team [Colleague]? The loser does a forfeit tomorrow.
Expected comments
SKYE or [COLLEAGUE], in their own words
Why people comment
A harmless side to pick, with a consequence.
ManyChat trigger
Any comment
What ManyChat does · Round one → round two → tomorrow's result
Private reply to the comment
Make it official:
TEAM SKYETEAM [COLLEAGUE]
Then
Noted. Now the important bit: what should the loser have to do?
SING ON CAMERABUY EVERYONE LUNCHWEAR THE HAT
Then
Counted. The forfeit happens tomorrow, on the Page.
Continuation

Saturday's Reel shows the forfeit the Page picked.

Week 2 · SaturdayThe forfeit£100 FREEBIEManyChat
Job
Freebie · personality
Format
Original Reel
What we need to create
Film the loser doing the forfeit the Page voted for. Short and genuinely daft.
How Skye would normally post it
🚨 £100 FREEBIE 🚨
Comment to enter!!
Winner Sunday 👇
Proposed version: the exact Facebook caption
Palladium Competitions
You voted. [Skye] lost. Here's the forfeit, as promised.

Your turn: what's the worst forfeit you've ever had to do?

£100 free draw, closes 8pm Sunday. To enter: answer below and tap ENTER ME in the message we send you, or just message us the word FREE. 18+, UK only, one entry per person. Winner picked at random and announced on this Page by 9pm Sunday. Promoter: Palladium Competitions, [address]. Full T&Cs: [link]
Expected comments
Open
Why people comment
The video is funny on its own, and everyone has a worse story.
ManyChat trigger
Any comment
What ManyChat does · Open comment → private rating → entry
Private reply to the comment
That's worse than ours 😂

Be honest:
OURS WAS WORSEMINE WAS WORSENEVER AGAIN
Then
Fair. Want in this weekend's £100 draw?
ENTER ME
After ENTER ME
You're in this weekend's £100 draw ✅
It closes at 8pm Sunday and the winner is announced on the Page by 9pm. Good luck.
Continuation

Closes the argument story. The best forfeit stories can feed a later post.

Week 2 · SundayIt's arrivedNo ManyChat
Job
Prize
Format
Original Reel
What we need to create
This week's big prize arriving at the unit: the lorry, the unwrapping, the first sit in the driver's seat.
The exact Facebook caption
Palladium Competitions
It's here.

This week's big one arrived this morning, and [Colleague] has already asked if they can take it home.

Full details on the site.
Expected comments
Natural (no question asked)
Why people comment
New car, real people, real excitement.
ManyChat trigger
None. No ManyChat on this post.
Continuation

Sets up the prize going into week three.

Week 3: You pick the prize

Week 3 · MondayYou pick the prizeManyChat
Job
Natural choice (a real decision)
Format
Split image
What we need to create
The three real options for next month's headline prize side by side, for example a campervan, a Range Rover Sport and £50,000 cash. Only run this if the vote genuinely decides.
The exact Facebook caption
Palladium Competitions
We genuinely haven't decided, so you are.

Next month's big prize: the campervan, the Range Rover Sport, or £50,000 cash?

Whichever wins is the one we run.
Expected comments
CAMPER, RANGE ROVER or CASH, in their own words
Why people comment
Their answer actually changes something.
ManyChat trigger
Any comment
What ManyChat does · A real vote → private detail → the natural place to ask for updates
Private reply to the comment
Your vote counts, so make it official:
CAMPERVANRANGE ROVER£50K CASH
After CAMPERVAN
Counted ✅ Where's the first trip?
HIGHLANDSABROADFESTIVALS
After RANGE ROVER
Counted ✅ Which colour?
BLACKWHITEGREEN
After £50K CASH
Counted ✅ Straight in the bank?
ALL OF ITSPEND SOME
Then
The result goes up on the Page on Sunday.
Optional updates opt-in (only for people not already subscribed, after everything above)
Want to know which one won before it goes on the Page?
YES, TELL ME FIRSTI'LL WAIT

Anyone who taps YES gets the result on Sunday morning. That is more than 24 hours later, so it can only go to people who said yes.

Continuation

Sunday announces the winner.

Week 3 · TuesdayThe gloveboxManyChat
Job
Conversation · nostalgia
Format
Real photo
What we need to create
A photo of an old tax disc still in its holder on [Colleague]'s dashboard. Also a photo of everything else found in their glovebox, laid out on the desk.
The exact Facebook caption
Palladium Competitions
Found this in [Colleague]'s car. It ran out in 2009.

What's the oldest thing still sitting in yours?
Expected comments
Open
Why people comment
Everyone's car has something daft in it.
ManyChat trigger
Any comment
What ManyChat does · Comment → the rest of the story in private
Private reply to the comment
That's nothing. Want to see what else was in there?
GO ON THEN
Then
[Photo: the glovebox contents laid out]

A road atlas, a tape, three pound coins and one glove.

Honestly, how bad is yours?
SPOTLESSLIVEABLEDON'T ASK
After SPOTLESS
We don't believe you.
After LIVEABLE
So, [Colleague]-level then.
After DON'T ASK
Say no more.
Continuation

None needed. A light post between two bigger ones.

Week 3 · WednesdayRate the parking£100 FREEBIEManyChat
Job
Freebie · personality
Format
Real photo
What we need to create
A photo of [Colleague]'s genuinely bad parking outside the unit, from above if possible.
How Skye would normally post it
£100 FREEBIE!! 🚨🚗
Rate this parking 1-10
Comment to enter 👇👇
Proposed version: the exact Facebook caption
Palladium Competitions
[Colleague] parked like this, then came in and made a cup of tea like nothing had happened.

Out of 10?

£100 free draw, closes 9pm tonight. To enter: answer below and tap ENTER ME in the message we send you, or just message us the word FREE. 18+, UK only, one entry per person. Winner picked at random and announced on this Page by 10pm. Promoter: Palladium Competitions, [address]. Full T&Cs: [link]
Expected comments
Scores and opinions, in their own words
Why people comment
Judging someone (harmlessly) is irresistible.
ManyChat trigger
Any comment
What ManyChat does · Comment → verdict → a future post
Private reply to the comment
Harsh 😂

Official verdict for [Colleague]:
SHOCKINGSEEN WORSEHONESTLY FINE
Then
Counted. [Colleague] reads the verdicts out on Friday.

Want in tonight's £100 draw?
ENTER ME
After ENTER ME
You're in tonight's £100 draw ✅
It closes at 9pm and the winner is announced on the Page by 10pm. Good luck.
Continuation

Friday's Reel.

Week 3 · ThursdayCall itManyChat
Job
Event
Format
Real photo
What we need to create
A photo of tonight's prizes lined up on the desk before the draw.
The exact Facebook caption
Palladium Competitions
Draw's at 8.

Before it starts: where's tonight's winner from?
Expected comments
Open (towns)
Why people comment
A local guess, answered by 8pm.
ManyChat trigger
Any comment
What ManyChat does · Prediction → reminder
Private reply to the comment
Good shout.

Narrow it down for us:
GLASGOWEDINBURGHSOMEWHERE ELSE
Then
Locked in. Want a nudge when we go live?
REMIND ME
After REMIND ME
Done.
At 7:50pm
10 minutes. Let's see if you called it 👉 [link to the Page]
Continuation

Skye mentions the predictions on the Live.

Week 3 · FridayThe verdictNo ManyChat
Job
Continuation · personality
Format
Original Reel
What we need to create
[Colleague] reading out Wednesday's parking verdicts on camera, and trying to defend themselves.
The exact Facebook caption
Palladium Competitions
You were not kind.

[Colleague] read every one. The defence starts at 0:05 and it does not go well.
Expected comments
Natural (no question asked)
Why people comment
The people who voted want to see the reaction.
ManyChat trigger
None. No ManyChat on this post.
Continuation

Closes the parking story.

Week 3 · SaturdayToday or a year£100 FREEBIEManyChat
Job
Freebie · natural choice
Format
Staff video
What we need to create
Skye to camera holding two envelopes, one marked TODAY and one marked ONE YEAR.
How Skye would normally post it
🚨💸 £100 FREEBIE 💸🚨
£20k now or £40k in a year?
Comment NOW or WAIT to enter 👇
Proposed version: the exact Facebook caption
Palladium Competitions
£20,000 today.

Or £40,000, but you have to wait exactly one year.

Which envelope are you taking?

£100 free draw, closes 8pm Sunday. To enter: answer below and tap ENTER ME in the message we send you, or just message us the word FREE. 18+, UK only, one entry per person. Winner picked at random and announced on this Page by 9pm Sunday. Promoter: Palladium Competitions, [address]. Full T&Cs: [link]
Expected comments
TODAY or WAIT, in their own words
Why people comment
A money daydream with a catch that starts arguments.
ManyChat trigger
Any comment
What ManyChat does · Public choice → find their limit → entry
Private reply to the comment
Envelope in hand. Which one?
TODAYWAIT A YEAR
After TODAY
What if the other envelope said £60,000?
STILL TODAYOK, I'LL WAIT
After WAIT A YEAR
What if it was two years?
STILL WAITINGFINE, TODAY
Then
Everyone has a number. Want in this weekend's £100 draw?
ENTER ME
After ENTER ME
You're in this weekend's £100 draw ✅
It closes at 8pm Sunday and the winner is announced on the Page by 9pm. Good luck.
Continuation

None needed.

Week 3 · SundayYou picked itNo ManyChat
Job
Continuation · prize
Format
Original Reel
What we need to create
Skye announcing Monday's vote result, standing next to the winning prize or a picture of it.
The exact Facebook caption
Palladium Competitions
You voted. It's the [Range Rover Sport].

[Number] votes, and it wasn't close. It launches on [date].

Thanks for picking it.
Expected comments
Natural (no question asked)
Why people comment
People want to see whether their pick won.
ManyChat trigger
None on the post. People who said YES on Monday got the result in Messenger that morning.
Continuation

Closes the vote story, and proves the vote was real.

Week 4: Yesterday you said

Week 4 · MondayGlasgow Airport, 6amManyChat
Job
Conversation · natural choice
Format
Real photo
What we need to create
A photo of the departures board at Glasgow Airport, or a team member's own holiday photo.
The exact Facebook caption
Palladium Competitions
6am at Glasgow Airport. Flight's at 7.

Pint or coffee?
Expected comments
PINT or COFFEE, in their own words
Why people comment
Very easy, very Scottish, and everyone has an opinion on the airport pint.
ManyChat trigger
Any comment
What ManyChat does · Public choice → the story carries on in private
Private reply to the comment
Good choice.

Bad news: the flight's just been delayed three hours. Now what?
ANOTHER ONEFIND A SEATGO HOME
After ANOTHER ONE
You're the reason they repeat the gate announcement.
After FIND A SEAT
There are no seats.
After GO HOME
Strongest move of the day.
Then
Tomorrow gets serious. Four Scottish classics, only one survives.
Continuation

Tuesday's freebie.

Week 4 · TuesdayOnly one can stay£100 FREEBIEManyChat
Job
Freebie · game
Format
Real photo
What we need to create
A photo of four real snacks on the desk: a Tunnock's teacake, a Caramel Wafer, an Empire biscuit and a Tunnock's Snowball.
How Skye would normally post it
£100 FREEBIE 🚨
Which one would you bin?
Comment to enter 👇
Proposed version: the exact Facebook caption
Palladium Competitions
Four go in. One comes out.

Teacake, Caramel Wafer, Empire biscuit, Snowball.

Which one are you getting rid of first?

£100 free draw, closes 9pm tonight. To enter: answer below and tap ENTER ME in the message we send you, or just message us the word FREE. 18+, UK only, one entry per person. Winner picked at random and announced on this Page by 10pm. Promoter: Palladium Competitions, [address]. Full T&Cs: [link]
Expected comments
Natural (snack names)
Why people comment
Protecting a favourite. People get properly defensive.
ManyChat trigger
Any comment
What ManyChat does · Round one → round two → the final → entry
Private reply to the comment
Brutal.

Round two, whatever you binned. Pick one:
TEACAKECARAMEL WAFER
After TEACAKE
The final: Teacake or Empire biscuit?
TEACAKEEMPIRE BISCUIT
After CARAMEL WAFER
The final: Caramel Wafer or Empire biscuit?
CARAMEL WAFEREMPIRE BISCUIT
Then
Your champion's locked in. The Page's winner is on Friday.

Want in tonight's £100 draw?
ENTER ME
After ENTER ME
You're in tonight's £100 draw ✅
It closes at 9pm and the winner is announced on the Page by 10pm. Good luck.
Continuation

Friday's post opens with the winner.

Week 4 · WednesdayBeat [Colleague]ManyChat
Job
Game · personality
Format
Staff video
What we need to create
[Colleague] guessing the price of this week's prize on camera, confidently and badly. Cut before the answer, and keep their reaction to the real price for Messenger.
The exact Facebook caption
Palladium Competitions
[Colleague] was very sure about this.

They said £22,000.

Higher or lower?
Expected comments
HIGHER or LOWER, in their own words
Why people comment
Beating a real person is more fun than beating a number.
ManyChat trigger
Any comment
What ManyChat does · Higher or lower, answered straight away
Private reply to the comment
Let's see if you beat them.
HIGHERLOWER
After HIGHER
Correct ✅ It's £[31,500]. [Colleague] was out by nearly ten grand.
After LOWER
Not this time ❌ It's £[31,500]. You and [Colleague] can commiserate.
Then
Want to see their face when we told them?
SHOW ME
After SHOW ME
[Video: the colleague's reaction]
Continuation

None needed.

Week 4 · ThursdayBefore the drawNo ManyChat
Job
Personality · event
Format
Original Reel
What we need to create
Thirty seconds of the hour before the draw: setting up, checking the entries, the nerves.
The exact Facebook caption
Palladium Competitions
What the hour before a draw actually looks like.

Live at 8.
Expected comments
Natural (no question asked)
Why people comment
Behind the scenes people don't normally see.
ManyChat trigger
None. No ManyChat on this post.
Continuation

Gets people to the Live without asking for anything.

Week 4 · FridayWhere's this?ManyChat
Job
Conversation · local
Format
Real photo
What we need to create
A photo of a street or landmark near a prize delivery this week. No house numbers or anything that identifies the winner's home.
The exact Facebook caption
Palladium Competitions
Tuesday's result: the Teacake survived. Empire biscuit fans, we're sorry.

New one. We dropped a prize off near here this week.

Where are we?
Expected comments
Natural guesses (places)
Why people comment
Local pride, and there's a right answer.
ManyChat trigger
Any comment
What ManyChat does · Comment → clue → answer → a tease for tomorrow
Private reply to the comment
Good guess.

Want a clue?
CLUE
Then
It's in [Fife]. Still sure?
TELL ME
After TELL ME
It's [Kirkcaldy]. And the winner we visited had a big decision to make. You'll see it tomorrow.
Continuation

Saturday's winner video.

Week 4 · SaturdayWhat did they pick?£100 FREEBIEManyChat
Job
Freebie · social proof
Format
Original Reel
What we need to create
A real winner handover, filmed with permission, cut just before they say car or cash. Keep the full clip to send in Messenger.
How Skye would normally post it
🚨 £100 FREEBIE 🚨
Car or cash, what did our winner pick??
Comment to enter 👇
Proposed version: the exact Facebook caption
Palladium Competitions
[First name] from [town] was offered the car or £[x] cash.

We stopped the video right before they answered.

What did they pick?

£100 free draw, closes 8pm Sunday. To enter: answer below and tap ENTER ME in the message we send you, or just message us the word FREE. 18+, UK only, one entry per person. Winner picked at random and announced on this Page by 9pm Sunday. Promoter: Palladium Competitions, [address]. Full T&Cs: [link]
Expected comments
CAR or CASH, in their own words
Why people comment
Guessing what a real person did, then judging it.
ManyChat trigger
Any comment
What ManyChat does · Guess → the ending → entry
Private reply to the comment
Want to see how it ends?
SHOW ME
Then
[Video: the full clip]

Would you have done the same?
SAMENO CHANCE
Then
Fair. Want in this weekend's £100 draw?
ENTER ME
After ENTER ME
You're in this weekend's £100 draw ✅
It closes at 8pm Sunday and the winner is announced on the Page by 9pm. Good luck.
Optional updates opt-in (only for people not already subscribed, after everything above)
Next month's big prize launches on [date]. Want a message when it goes live?
YES PLEASENO THANKS
Continuation

Leads into next month's launch.

Week 4 · SundayMonth oneNo ManyChat
Job
Personality
Format
Original Reel
What we need to create
Sixty seconds of the month's outtakes: the forfeit, the parking, the airport, the bits that didn't make it.
The exact Facebook caption
Palladium Competitions
Four weeks of this.

Thanks for every argument, guess and terrible parking verdict. Here are the bits we didn't post.
Expected comments
Natural (no question asked)
Why people comment
Funny, and it rewards the people who've been joining in.
ManyChat trigger
None. No ManyChat on this post.
Continuation

Month two.

What Month 1 is testing

Built into the calendar, so nothing extra has to be run. Record, for every post: reach, comments, unique commenters, button taps per 100 comments, and freebie entries. Judge each comparison on this Page's own numbers, and more than once, before drawing a conclusion.

ComparisonWhere in the month
Open answer or natural choiceSat week 1 and Wed week 2 (open) against Wed week 1 and Sat week 3 (natural choice).
Two options or three and fourWed week 1 (two) against Mon week 3 (three) and Tue week 4 (four).
Answer straight away or the next dayTue week 1 and Wed week 4 (straight away) against Tue week 2 (next day).
Original video or photoThe Reels and staff videos against the photo posts, on similar subjects.
Guess or opinionTue week 2 and Wed week 4 (a right answer) against Wed week 3 and Mon week 4 (opinion).
Prize subject or everyday lifeMon and Tue week 1 (the car) against Mon week 4 and Tue week 4 (airport, snacks).
Nostalgia or currentWed week 2 and Tue week 3 against the rest.
Freebie or no prizeTue week 4 (freebie game) against Wed week 4 (game, no prize); Sat week 1 against Wed week 2 (open question, with and without).
Staff-led or notThu to Sat week 2, Wed week 3 and Wed week 4 against Mon week 1 and Fri week 4.
Connected or standalonePosts that continue a story (Tue week 1, Mon week 2, Fri week 2, Fri week 4) against one-offs (Tue week 3, Mon week 4).
No ask at allThe eight content posts: do they still get comments and reach?

Not tested: leading freebies with the prize. The freebie rule keeps the question first.