Rank4AI · Palladium Competitions · 16 September 2026

Facebook and ManyChat, in five steps

What we post, why people comment, what happens after the comment, and what ManyChat does next. One week to set up, then four weeks of posting.

Facebook Page and MessengerManyChatFirst phase

Make the post worth answering before making the comment useful to us.

If removing the £100 makes the post completely uninteresting, the post probably isn't good enough yet.

Every Messenger reply needs a reason to open it.

What happens after someone comments

The same journey on every post. Give them something before asking them for something.

1Facebook postA question, a game or a situation.
2They commentIn their own words.
3Private replySent automatically by ManyChat.
4Give them somethingThe answer, the reveal, the next round, the result.
5They tapA button. Now we can keep talking for 24 hours.
6Then, sometimes, askThe optional updates opt-in, where it fits.

The reply should feel like the next part of the post, never "Thanks for commenting, click here". Detail: the playbook.

First phase

The five steps

Everything in this first phase, in order.

1

Check and clean ManyChat

Week one. Understand what is already there before building anything.

  • Check the Facebook Page for an age or country restriction. If there is one, comment automation does not work at all.
  • See what is still switched on. Screenshot the old numbers, then pause the old and duplicate comment triggers so nothing fires by accident.
  • Send one test message to about twenty recent contacts to check the old updates list still delivers.
  • Check for warnings on the Page or in ManyChat, and which ManyChat plan the account is on.
Rank4AINeeds Page and ManyChat accessDetail: the plan, Part one
2

Build the new comment to Messenger flows

Week one. The part that turns a comment into a conversation.

  • An any-comment trigger on each post: people answer in their own words, no code words needed.
  • A private reply that is the next part of the post: the answer, the reveal, the next round, where they stand.
  • Buttons wherever we need a fixed answer. A tap also lets us keep talking for 24 hours.
  • On freebie posts, an ENTER ME button after the fun part, and a message-us-FREE route for anyone who doesn't want to comment.
  • The optional updates opt-in, only now and then, and only after they've had something.
Rank4AIReady to buildDetail: the plan, Part threeMonth 1 build notes
3

Start the new posting system

From week one. The Page gives people a reason to answer.

  • Better questions, situations people can picture themselves in, games with a right answer.
  • Real content filmed in the business: the cars, the team, the winners, the draw nights.
  • Two £100 freebies a week, question first, run to the freebie rule.
  • Somebody replies to the best comments in the first hour.
Skye and the teamThe playbookThe week
4

Run it for four weeks

Weeks one to four. A deliberate calendar, not random posting.

  • 28 posts, written out in full with the Messenger replies: Month 1.
  • Each week: five conversation posts (two of them freebies) and two posts that simply show the business.
  • Posts connect: today's comments become tomorrow's post.
Skye and the teamReady to runMonth 1 calendar
5

Learn and improve

Every week, then at the end of the month.

  • For every post: reach, comments, unique commenters, button taps per 100 comments, freebie entries.
  • Compare the Page with its own earlier weeks, not industry averages.
  • Check the Page's account status weekly. If a freebie post is removed or a warning appears, pause freebies and review.
  • After four weeks, give the styles that worked more slots in month two.
Rank4AI and SkyeWhat Month 1 testsDetail: the plan, Part four

The £100 freebies

They carry on, at £100 cash, two a week. What changes is the shape:

Now
Question, comment, entered into the £100 freebie.
Proposed
Question or content first, a natural comment, a private reply, then a tap on ENTER ME to enter.

There is one Facebook rule behind this, and a caveat that stays. It is explained once, with examples, in the freebie rule.

What we need from Skye

The pages

Month 1

All 28 posts for the first four weeks, with the exact captions and Messenger replies.

Open Month 1 →
The week

The weekly rhythm, post styles with examples, when to post, captions, and what to watch.

Open the week →
The playbook

How we ask, the freebie rule, why people comment, what happens after a comment, and the ideas bank.

Open the playbook →
The plan

The ManyChat and Facebook detail: set-up checks, how the flows are built, the platform rules and formats.

Open the plan →

Not part of this phase

Later opportunities, outside this first phase

Worth doing once the posting and Messenger side is working. None of this is being done now. The banked thinking is at the end of the plan.

  • Paid reach: boosting the posts that work, then ads that open Messenger.
  • Purchase data flowing into ManyChat, so messages can differ for people who have never played, lapsed or nearly bought.
  • Tracking which Messenger conversations turn into sales.
  • WhatsApp for draw reminders, in place of SMS.